Bon Iver - i,i
Justin Vernon’s latest record, i,i is alternative folk at its finest. With three albums under his belt, the Wisconsin native still manages to expertly navigate new worlds of sound, mixing old styles with new to create unique compositions full of texture and vibrancy. Acoustic instrumentation meshes well with intermittent synthesized sounds that come together in a way that only Vernon could have orchestrated. Tracks like Jelmore have elements reminiscent of electronic artists like Flume and What So Not, with glitchy, jittery production and ambient vocals, while others stay true to Bon Iver’s folk roots. The production remains simpler on tracks like Hey Ma, where a spacey background vocal performance floats around during an emotional track that makes for one of the best songs on the album. The vocal layering on this project stands out more than anything else, in my opinion. On tracks like iMi, U (Man Like), Naeem and many others, angelic choirs, guest features, and, more often than not, multiple layers of Vernon’s own voice form rich, full vocal soundscapes that add to the albums dynamic musical repertoire. After over a decade of recording and releasing music, Bon Iver continues to redefine genres and create truly refreshing music.
Author: Frank McLaughlin
"Outside of the working world, music is something I invest a lot of time in, in more ways than one. I could spend hours on my SoundCloud timeline, Apple Music, or YouTube discovering new artists to listen to and enjoy. I have channeled this love into brief music reviews that can be found in the appropriate part of this website, and more recently, the First State Studios website. I have also begun to produce music myself, learning the ins and outs of Ableton, Serum, Audacity, and other necessary software, and it still remains one of my favorite ways to spend my free time. It has sparked a love for learning new technologies and software and is something I hope to continue to grow with. I feel that my lifelong interest in the technical side of creative arts combined with my newfound analytical knowledge combine perfectly to serve me well in the marketing and advertising realm."